About Us

ABOUT US

In 1929, Sam Foster sold his first pair of sunglasses on the Atlantic City boardwalk, and launched not just a company but a nationwide demand for The Original American Sunglass Brand®.

During the golden era of Hollywood, Foster Grant became the sunglasses of choice for style icons and celebrities such as Raquel Welch. That star power led Foster Grant to launch its iconic “Who’s That Behind Those Foster Grants®” advertising campaign, which went on to become one of the world’s most well-known slogans and was recognized in Ad Age’s “Top 100 Campaigns of the 20th Century.”

As our company – and customers – grew up, it occurred to us that reading glasses could, and should, be every bit as stylish and contemporary as our sunglasses. So we turned our designers and technologists loose, and revolutionised the readers category for a new generation of people who didn’t want to look like their grandparents or pay prescription-grade prices.

Today, Foster Grant is recognised as a global leader in the eyewear industry, ranking #1 in the U.S. for sales of sunglasses units, #2 in the world for sunglasses and #1 in the world for readers.

During the golden era of Hollywood, Foster Grant became the sunglasses of choice for style icons and celebrities such as Raquel Welch. That star power led Foster Grant to launch its iconic “Who’s That Behind Those Foster Grants®” advertising campaign, which went on to become one of the world’s most well-known slogans and was recognized in Ad Age’s “Top 100 Campaigns of the 20th Century.”

As our company – and customers – grew up, it occurred to us that reading glasses could, and should, be every bit as stylish and contemporary as our sunglasses. So we turned our designers and technologists loose, and revolutionized the readers category for a new generation of people who didn’t want to look like their grandparents or pay prescription-grade prices.

Today, Foster Grant is recognized as a global leader in the eyewear industry, ranking #1 in the U.S. for sales of sunglasses units, #2 in the world for sunglasses and #1 in the world for readers.

real style
that's
really
affordable

Our company, our design philosophy and our promise to customers can pretty much be boiled down to two words: real style. “Real style” means eyewear that’s effortlessly fashion-forward, yet personal and unpretentious. It means genuine quality that you can see and feel, at a price that’s easily within your budget. And it means fresh, contemporary designs inspired by the latest trends in eyewear.

From our studios in New York, London, Milan, Mexico City and Hong Kong, our designers continually search the globe for the newest looks and inspirations. They then expertly blend colour, proportion and details to create styles that are as uniquely wearable and comfortable as they are affordable.

effortless style

Fashion-forward palette of designs inspired by the latest trends and best styles, reinterpreted to effortlessly fit and flatter you.

true quality

A legacy of eyewear design expertise. Every pair is made with true quality you can see and feel.

accessibility

Widely available across distribution channels. Most styles under £25.