Privacy Policy

Updated March 4, 2021

Important notice
This is the privacy notice of FGX Europe Limited (company number: 03487910) whose registered office is at Suite 1, 3rd Floor 11-12 St. James’s Square, London, United Kingdom, SW1Y 4LB referred to as we, us or our in this privacy notice.

We are a subsidiary of FXG International Inc with offices at 500 George Washington Highway Smithfield, Rhode Island 02917 USA and part of a group of companies known as the Essilor group.

This privacy notice sets out how we collect and process your personal data when you access our website ("Website or Site"). This privacy notice also provides certain information that is legally required and lists your rights in relation to your personal data. FGX Europe Limited and FGX International Inc are joint data controllers in respect of personal data processed when you access and use the Website.

This privacy notice relates to personal information that identifies you as a natural person (whether you are an actual or potential customer, an individual who browses our website or an individual outside our organisation with whom we interact). If you are an employee, contractor or otherwise engaged in work for us or applying to work for us, a separate privacy notice applies to you instead. We refer to this information throughout this privacy notice as personal data and section 2 sets out further detail of what this includes.

It is important that you read this privacy notice to understand how we may use your personal data and we will update this privacy notice from time to time so please check it whenever you visit our Site.

How to contact us
For the purposes of relevant data protection legislation, FGX Europe Limited & FGXI International Inc. are controllers of your personal data. As the controllers we use (or process) the personal data we hold about you in accordance with this privacy notice.

If you need to contact us in connection with the use or processing of your personal data, then our contact details are You can also amend your consent preferences in your account settings.

Categories of personal data we collect
The categories of personal data about you that we may collect are:

  • personal data you provide to us in person, via our website or by telephone and the personal and contact details you supply when creating an account on our website
  • personal data you provide when you purchase a product through our website
  • personal data you provide if you subscribe to any of our mailing or newsletter services
  • personal data gathered using cookies
  • personal data you provide if you enter into a competition or promotion
  • personal data you provide if you complete surveys from us
  • personal data you provide if you submit a query to us or participate in discussion boards and social media functions on our website, and
  • details of your visits to our website including but not limited to traffic data, location data, weblogs and other communication data

We may automatically collect other information about you by placing cookies on your device, including:

  • web browser type;
  • your Internet Protocol (IP) address;
  • domain name of your Internet service provider;
  • your geographic location;
  • the site pages that you visit and the time of your visits; and
  • aggregated information that cannot be used to specifically identify you when you use or visit the Site.

More information about which cookies we use and how you can manage cookies can be found in our cookie policy here.

We may also create personal data about you, for example, if you contact us by telephone with a query about our services or goods, then we may make a written record of key details of the conversation so that we can take steps to address the query.

The sources from which we obtain your personal data
We may receive information about you if you use any of the other websites operated by us or by other companies in the FGX International or Essilor group. You will have been informed at the time your information was collected on those websites if your information was going to be shared within the FGX International or Essilor group and for what purposes. We also work closely with third parties (for example payment service providers, technical business partners, advertising analytics providers, search engine information providers, logistics service providers and subcontractors who provide services and goods to us to enable us to fulfil our customer contracts). If we receive information about you from them, we will inform you of this and the purposes for which we intend to use that information.

How we use your personal data and the legal basis
Where we are relying on a basis other than consent.
We may rely on one or more of the following legal bases when processing your personal data for the following specified purposes:

Purposes for which we process your personal data The basis on which we can do this (this is what the law allows)
In order to perform our contractual obligations to you. This would include our fulfilling orders you have placed for goods or services. The processing is necessary in connection with any contract that you may enter into with us.
In order to comply with our own legal obligations, e.g. health and safety legislation, or to assist in an investigation (e.g. from the Police) or to pass information to any of our group companies for administrative purposes. The processing is necessary for us and (if applicable our group companies) to comply with the law and our legal requirements.
In order to use your personal data to operate our business, but otherwise than in performing our contractual obligations to you, for example:
  • to identify you as a user of the Site;
  • to send you information about your relationship with us;
  • to contact you with information, including promotional information, that we believe will be of interest to you;
  • to process and respond to your inquiries (for example, regarding support, employment opportunities or other requests);
  • to create anonymous data, which we may use for any purpose;
  • to compile aggregated data for internal and external business purposes;
  • to generate and review reports and data about our user base and service usage patterns;
  • to analyze the accuracy, effectiveness, usability or popularity of the Site;
  • to improve the content and features of the Site;
  • to prevent fraudulent transactions, monitor against theft and otherwise protect our users and our business;
  • to administer and troubleshoot the Site;
  • to send you important notices such as communications about changes to our terms and conditions and policies;
  • to provide you with important real-time information about products or services you have ordered from us (e.g. a change of time or location due to unforeseen circumstances)
  • to send you information you have requested
  • to deal with your enquiries
  • to develop, deliver and improve our goods or services
  • to assess the effectiveness of marketing and advertising campaigns
  • if you are an existing customer, to contact you by electronic means (e-mail or SMS) with
  • information about goods and services similar to those which were the subject of a previous sale to you
  • to help us develop our website to be more useful to you
  • in order to take steps to keep the website and your information safe and secure
  • to deal with any misuse of our website
  • for consumer research purposes to help us learn more about our customers and how they use our website
  • to protect and defend our rights or property
  • to sell, make ready for sale or dispose of our business in whole or in part including to any potential buyer or their advisers, or
  • in order to enforce or apply our terms of use, terms and conditions of supply and other agreements with third parties
We have a legitimate interest in carrying out the processing, which is not overridden by your interests, fundamental rights or freedoms. Our legitimate interest will be one or more of the following:
  • our legitimate interest in the management and operation of our business
  • our legitimate interest in the provision of goods and services to our customers
  • making sure our marketing is relevant to you
  • our legitimate interest in the promotion of our business


Where we may rely on consent
We would also like to use your personal data for purposes where it is appropriate for us to obtain your prior consent. These are as follows:

(a) where we or our carefully selected third parties have new products and services which we think you will be interested in.
(b) marketing

The legal basis of consent is only used by us in relation to processing that is entirely voluntary – it is not used for processing that is necessary or obligatory in any way.

You may at any time withdraw the specific consent you give to our processing your personal data in these circumstances. Please note even if you withdraw consent we may rely on another legal basis to process your personal data where appropriate.

Who receives your personal data
We may disclose your personal data:

  • to any Essilor group company and affiliates for business, administrative and legal compliance purposes
  • to our third party data processers who may process data on our behalf to enable us to carry out our usual business practices (these include performing a range of business related functions for us such as hosting and maintaining our website, maintaining our databases, processing payments and email marketing services) and logistics and other suppliers and subcontractors that help us perform any contract we have entered with you. In each case any such disclosure will only be so that we can process your personal data for the purposes set out in this privacy notice
  • to analytics and search engine providers that help us improve our website and third parties operating plugins or content (such as Facebook, Twitter, Instagram) on our website which you choose to interact with
  • to legal and regulatory authorities who request your personal data or to report any potential or actual breach of applicable law or regulation
  • to external professional advisers such as accountants, auditors and lawyers, provided that they are under duties of confidentiality
  • where we are under a duty to disclose your information in order to comply with any law, in order to enforce our terms of business or to protect the rights, property or safety of our customers or the public, or protect against legal liability
  • to law enforcement agencies, courts or other relevant parties, to the extent necessary for the establishment, exercise or defence of legal rights
  • to third parties where necessary for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties
  • to third parties which are considering or have decided to buy some or all of our assets or shares (including in the event of a reorganisation, dissolution or liquidation)

What happens to your credit or debit card information
We use a third party payment processor to process payments made to us via our website. In connection with the processing of such payments, we do not retain any personally identifiable information or any financial information such as credit card numbers on our website. All such information is provided directly to our third party processor‘s payment platform and their use of your personal information is governed by their privacy policy. We also ensure that our payment provider partners are fully compliant with the payment card industry standards set.

To learn more about the third party payment processor privacy statement, visit

International transfers of personal data
It is possible that personal data we collect from you may be transferred, stored and/or processed outside the European Economic Area, specifically in the United States of America.

In connection with such transfers:

  • the relevant safeguard in place is the standard data protection contractual clauses between us and the recipient, a copy of which can be obtained by contacting us using the contact details set out in section 1; or
  • there are binding corporate rules in place; or
  • the transfer is made on the basis of an adequacy decision, namely:
    • the Privacy Shield for transfers to the US; or
    • the European Commission has decided that the relevant non-EU country ensures an adequate level of protection.

Where we store your personal data
We take reasonable steps to protect personal information that is provided through the website. All personal information provided to us via the website is stored on a server in a secure environment. Our payment provider uses secure socket layer (SSL) technology which means the card payment data you enter through the website is fully encrypted. Where we have given you a password to access certain parts of the website, you are responsible for keeping that password secure and confidential.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and after it is received. Unfortunately, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, while we take reasonable steps to protect your personal information, we cannot guarantee its absolute security.

How long we store your personal data
We will store your personal data for the time period which is appropriate in accordance with our data retention policy. We keep the length of time that we hold your personal data for under review. These reviews take place annually.

Contractual or statutory requirements on you to provide personal data
In certain circumstances the provision of personal data by you is a requirement:

  • to comply with the law or a contract; or
  • necessary to enter into a contract.

It is your choice as to whether you provide us with your personal data necessary to enter into a contract or as part of a contractual requirement. If you do not provide your personal data then the consequences of failing to provide your personal data are that we may not be able to perform to the level you expect under our contract with you. An example of this would be where we are unable to provide you with certain goods or services as we do not have your full details, or where we cannot perform our contract with you at all because we rely on the personal data you provide in order to do so.

Your rights in relation to your personal data
Subject to applicable law including relevant data protection laws, in addition to your ability to withdraw any consent you have given to our processing your personal data (see section 4), you may have a number of rights in connection with the processing of your personal data, including the right:

  • of access to, rectification of, and/or erasure of your personal data;
  • to restrict or object to its processing;
  • to tell us that you do not wish to receive marketing information;
  • in some circumstances, to require certain of your personal data to be transferred to you or a third party
  • to the extent our processing of your personal data is based upon your consent, to withdraw your consent, without affecting the lawfulness of our processing based on your consent before its withdrawal;
  • the right to lodge complaints regarding the processing of your personal data with the Information Commissioner’s Office or other relevant supervisory body. Please see for how to do this.

If you would like to exercise any of the rights set out above, please contact us using the contact details set out in section 1.

Links to other websites
This policy only applies to the Site operated by FGX Europe Limited. If you link to another website from our website, you should remember to read and understand that website’s privacy policy as well. We are not responsible for any use of your personal data that is made by third party websites. The links from the Site do not imply that we endorse or have reviewed these websites. The policies and procedures we describe here do not apply to these websites. We neither can control nor are responsible for the privacy practices or content of these websites. We suggest contacting these websites directly for information on their privacy policies.

We use cookies to collect information which helps us provide you with a good user experience of the Site. Please read our cookie policy to learn about what cookies we use and how you can manage which cookies are placed on your device.

We regularly review our Privacy Notice, in particular to make it compliant with new laws and regulations regarding data protection. But, even if this Privacy Notice may change from time to time, we will not reduce your rights under this Privacy Notice without your explicit consent.


Cookie Policy
Updated May 23, 2018

Information about our use of cookies
Our website uses cookies to collect information which helps us to provide you with a good experience when you browse our website and also allows us to improve our site. Most web browsers automatically accept cookies unless you change your settings in your browser to refuse to accept cookies. By using this website you are consenting to cookies being used in accordance with this cookie policy. If you do not wish for cookies to be used, you must either disable cookies in your web browser or not continue to use this website. Please note that if your browser settings are changed to block all cookies (including essential cookies) you may not be able to access all or parts of this website and may not be able to purchase products through our website.

What is a cookie?
A cookie is a small file of letters and numbers that are downloaded onto your computer, mobile or handheld device when you access our website. Cookies contain information that is transferred to your computer’s hard drive and will allow a website to amongst other things recognise a user’s device and help your browser navigate through the website by allowing you to log in automatically or remembering settings you used during earlier visit. We do not use cookies to collect or record information such as your name, address or payment details. Cookies do not harm your computer and if you would like more general information about cookies, please visit

Our use of cookies on this website
We use the following cookies on this website:

  • Strictly necessary or essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart and check-out and pay for products.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Our cookies
More information about the individual cookies set by us when you access this website and the purposes for which we use them is detailed in the table below:

Cookie Name Description Essential
add_to_cart Used by Google Tag Manager. Captures the product SKU, name, price and quantity removed from the cart, and makes the information available for future integration by third-party scripts. Yes
guest-view Stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view. Used in "Orders and Returns" widgets. Yes
login_redirect Preserves the destination page the customer was loading before being directed to log in. Used in mini cart for logged in customers if the [Display Shopping Cart Sidebar]({% link sales/ %}) configuration option is set to `Yes`. Yes
mage-banners-cache-storage Stores banner content locally to improve performance. Yes
mage-messages Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper. Yes
mage-translation-storage Stores translated content when requested by the shopper. Yes
mage-translation-file-version Tracks the version of translations in local storage. Yes
product_data_storage Stores configuration for product data related to Recently Viewed / Compared Products. Yes
recently_compared_product Stores product IDs of recently compared products. No
recently_compared_product_previous Stores product IDs of previously compared products for easy navigation. Yes
recently_viewed_product Stores product IDs of recently viewed products for easy navigation. Yes
recently_viewed_product_previous Stores product IDs of recently previously viewed products for easy navigation. Yes
remove_from_cart Captures the product SKU, name, price and quantity added to the cart, and makes the information available for future integration by third-party scripts. Yes
stf Records the time messages are sent by the SendFriend module. No
X-Magento-Vary Configuration setting that improves performance when using Varnish static content caching. Yes
form_key A security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF). Yes
mage-cache-sessid The value of this cookie triggers the cleanup of local cache storage. When the cookie is removed by the backend application, the Admin cleans up local storage, and sets the cookie value to `true`. Yes
mage-cache-storage Local storage of visitor-specific content that enables ecommerce functions. Yes
mage-cache-storage Local storage of visitor-specific content that enables ecommerce functions. Yes
mage-cache-storage-section-invalidation Forces local storage of specific content sections that should be invalidated. Yes
persistent_shopping_cart Stores the key (ID) of persistent cart to make it possible to restore the cart for an anonymous shopper. Yes
private_content_version Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server. Yes
section_data_ids Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc. Yes
store Tracks the specific store view / locale selected by the shopper. Yes
mage-banners-cache-storage Local storage for Banner functionality. Yes

Third-party cookies
Some cookies are set by third parties not connected to the website when you visit this website. These cookies are controlled by the third party and we do not have any control over them.

Performance cookies

Third Party Description
Google Ads Tracking pay-per-click advertising conversion goals.
Google Analytics Collects metrics and information about how you use our website to help us improve your experience.

Internet based advertising

Third Party Description
Google Ads / Google Analytics Remarketing Gathers data for targeted advertising.
AGKN Aggregates anonymous activities for targeted advertising.
GWallet Optimizes delivery of advertising.
BlueKai Data management platform for digital advertising.

Social Network Integrations
If you share our website content via social media networking platforms such as Facebook, Google, Instagram, YouTube etc, these websites may send you cookies directly. We do not control the setting of these cookies and we recommend that you check the relevant third party sites privacy policy and cookie policy for more information.

Third Party Description
Facebook Social media integration.
Twitter Social media integration.
YouTube Video playback and social media integration.