Foster Grant has announced today that it is launching television commercials for its sunglasses and reading glasses brands, once again including Hollywood icon Raquel Welch. Ms. Welch was one of Foster Grant’s spokespeople in the 1960’s, appearing in several print ads for Foster Grant sunglasses, and also appeared in commercials for Foster Grant sunglasses and reading glasses in 2009.

The commercials feature the well-known “Who’s that behind those Foster Grants?” tagline, which was named by Advertising Age as one of the Top 100 Advertising Campaigns of all time.

Raquel Welch recently penned an autobiography that will hit newsstands the same day the Foster Grant commercials begin airing on US national television. Ms. Welch, an international sex symbol of the 1960’s and 1970’s, is known for lead roles in movies such as Fantastic Voyage, Bandolero!, Bedazzled and One Million Years B.C., among several others. In 1974, Ms. Welch won a Golden Globe Award for Best Motion Picture Actress in a Musical or Comedy for The Three Musketeers. She was awarded a star on the Hollywood Walk of Fame, and earlier this year was named by GQ as one of the Top 25 Sexiest Film Stars of all time